Our Branded Canvas ad slot is an innovative and unique way to monetize your content, offering a fresh approach to advertising in the web and mobile space.
Inspired by the advertising methods used in the CTV/OTT (Connected TV/Over-The-Top) industry, we've adapted this approach for the modern web and mobile devices, resulting in our Branded Canvas ad slot. It enables you to replicate the TV advertising experience on contemporary devices.
In its essence, a Branded Canvas unit is a non-linear ad slot that resizes the player display area for a video to give way for an ad creative that appears in the bottom and left part of the player.
Unit dimensions and appearance
As illustrated, the player anticipates a creative in this specific size. When trafficking your ad, create a 1280x720 creative in your preferred ad server, following the format shown above. Ensure that all your branding and messages are contained within the designated "gray" area, as depicted in the screenshot.
Export your tag from your chosen ad server and insert it as an ad tag within the "Branded Canvas" ad slot at the player level.
Read more on: How to traffic Branded Canvas Ad Unit.
- Ensure that your ad creative adheres to our specified size standards. Different unit sizes may result in unexpected behavior. All visible assets of your creative should be within the designated areas.
- This ad slot functions as a non-linear advertisement. Configure a start time (cue point(s)) and the duration of the advertisement. Avoid overlapping calls when setting up this configuration.
- Due to the nature of this ad slot, waterfalling multiple branded canvas ad tags is not supported.
- If your player setup includes linear ad assets (pre-roll, mid-roll, post-roll) for display, the branded canvas slot can work alongside them. Avoid overlapping, such as placing mid-rolls over branded canvas ad slots, for an improved user experience.
- Branded canvas ad slots cannot serve as fallback behavior for standard linear ad slots like mid-rolls.
- Branded canvas ad creatives can incorporate interactive elements, and any standard method for creating display banners will work seamlessly with our branded canvas slot.